What is new in the Digital Advertisement Policy?

The government has introduced a new digital advertisement policy to adapt and modify its advertisement methods as per the new trends.

According to TRAI’s Indian Telecom Services Performance Indicator, the internet penetration is over 880 million and the number of telecom subscribers is over 1172 million. To target this digitally active audience this new policy is introduced.

The Information and Broadcasting Ministry introduced the Digital Advertisement Policy to empower the Central Bureau of Communication(CBC). CBC is a central government organization responsible for spreading information and creating awareness regarding various schemes, programs, & policies by the GOI.

As per this policy websites with a minimum of 2.5 lakh unique monthly users as well as other platforms like OTT and podcasts can now be a medium for government publicity campaigns.

To maintain transparency and efficiency the rate will be decided by competitive bidding and the rate discovered through this process will remain valid for three years and will be applicable for all the eligible agencies.

Every ministry has its own social media handles and the government is targeting to reach the increasing internet-savvy population with the new advertising policy.

There are many schemes, programs, & policies by the GOI about which very few people get to know about and take benefits from them. This new policy can help to spread more awareness about the schemes.

We will see the impact of this policy in the long term.

Until then …

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